In recent years, Chenzhou Economic Development Zone has vigorously implemented the innovation development strategy and intellectual property brand development strategy, and has taken various measures to improve the level of brand construction. In the first half of this year, there were 1024 registered trademark applications and 556 registered trademarks; 333 patents were applied, including 38 invention patents, 276 utility model patents and 19 design patents, ranking the first in the city, with an increase of 113.46 percent compared with the same period last year.

Chenzhou Economic and Technological Development Zone has been actively promoting and creating an atmosphere of brand building. Take "3.15", "4.26" and "5.15" as the opportunity to carry out brand publicity activities, and strive to enhance the awareness of enterprise brand creation and intellectual property protection; formulated the activity plan of intellectual property publicity week, carried out intellectual property training, intellectual property theme publicity and other five theme activities, and publicized intellectual property laws and regulations and brand development incentive policies. 16 enterprises were visited, 260 people participated in the activities, and more than 500 intellectual property publicity materials were distributed.

Chenzhou Economic and Technological Development Zone has attached great importance to consolidate the foundation of brand application; organized enterprises to apply for provincial and municipal intellectual property strategy implementation special projects. In 2019, it obtained 54000 yuan of provincial invention patent authorization funding and 30000 yuan subsidy of patent pledge financing evaluation fee for 27 invention patent units and individuals in the zone; applied for 45 municipal intellectual property strategy special funds, and obtained 435800 yuan of special funding for enterprises in the zone.

Chenzhou Economic and Technological Development Zone has strengthened the cultivation and implemented the strategy of brand strengthening the zone; strove to build a number of leading enterprises with well-known brands in the industry. It has two Chinese famous brands, such as Yuxiang and Yuteng, and three famous brands in Hunan Province, such as Sata Ana, Haidewei and Linyi Food. Doteck Technology has won the Sunflower Award of the highest design award in the intelligent fingerprint lock industry for three consecutive years. Chenzhou Economic and Technological Development Zone has supported enterprises in the zone to participate in the construction of national and industrial standard system. China Resources Sanjiu participated in the formulation of 4 national standards, star intelligent participated in the preparation of 6 smart power plant series standards and 6 intelligent fuel industry standards. In 2019, 6 high-tech enterprises such as Tiancheng Optoelectronics, Mingketai Precision and Xiangda Camel were newly identified; in 2020, more than 10 new high-tech enterprises are expected to increase, and the total number of high-tech enterprises in the whole district will exceed 30.