On November 24th, Xiaoxiang Film Group reached strategic cooperation with Hunan Jiahe County to set up the joint venture company of Xiaoxiang Jiahe Culture Tourism Development Co. Ltd.

Xiaoxiang Film Group as one of seven major state-owned film groups in the country and one of the eight state-owned cultural enterprises in Hunan Province, shoulders the great mission of flourishing cultural undertakings and making big and strong cultural industries.

Jiahe County Party Secretary Guo Xin said that the establishment of Culture Tourism Development Company marks the strategic cooperation between Hunan Jiahe County and Xiaoxiang Film Group entering a new stage and also marks the opening of a new page in the Jiahe global tourism industry, which will bring a positive and far-reaching impact on the development of Jiahe's cultural tourism industry. He hoped that the newly established company will take advantage of platform, resources and technology and service Jiahe to provide more help and support for promoting the healthy and sustainable development of Jiahe's tourism industry.

It was reported that Jiahe County is a land of Shennong teaching and a country of national folk songs with rich cultural heritage and tourism resources. At the same time, Jiahe County is also a demonstration county of urban and rural integration in Hunan Province, the Hunan cuisine industrial county, and the only county in Chenzhou which has created the national health county and the provincial garden county at the same time. At present, Jiahe County is vigorously implementing the global tourism strategy and accelerating the integration and development of cultural tourism and sports industry for creating the national tourism demonstration county and the slow life experience area.

Xiaoxiang Jiahe Culture Tourism Development Co. Ltd., is a development cooperation model of state-owned enterprises, government and private enterprises, which is the first in the country and also the first step in the combination of the films and the culture and tourism. The establishment of the company marks the full opening of cooperation between Xiaoxiang Film Group and Jiahe County. The company will invest and develop in many projects promoting the development of Jiahe's global tourism, such as the film "Furong Ferry" to vigorously promote the development of the global tourism, raise the popularity of the cultural tourism brand in Jiahe County and promote the culture tourism business resource of Jiahe County to the country, showing the new image of beautiful and ecological Jiahe County.