On the afternoon of October 10, Chenzhou Daily held the media convergence training meeting. Wang Ping, Executive President of Fanwen Big Data, was invited to give a special lecture, and all the staff of Chenzhou Daily attended the training meeting.

At the training meeting, Wang Ping took "the way of integration - the methodology of traditional media integration transformation under the thinking of mobile Internet", analyzed the biggest problems faced by the transformation of traditional mainstream media and the main reasons for losing audiences, and analyzed the correct direction of the integration transformation of traditional mainstream media and the bottlenecks encountered in the process of transformation. He pointed out that media convergence is an extremely important political project of the national strategy with Chinese characteristics, and the ultimate goal of media convergence is to guide the masses to serve the masses. The transformation of traditional mainstream media integration requires a profound interpretation of the opinions on accelerating the development of deep media integration jointly issued by the general office of the CPC Central Committee and the general office of the State Council on September 26, 2020, take a good mass line in the era of all media, adhere to the work direction of taking the people as the center, adhere to close to the masses and serve the masses, and innovate and practice the Party's mass line; need to build a new platform for serving the masses and governing the country in the new era, that is, to build the mainstream public opinion position, comprehensive service platform, community information hub, adhere to the mobile priority strategy, and build a self-contained and controllable comprehensive service platform; need to do a good job in the top-level design of integration and transformation, which includes eight aspects: strategic positioning, institutional reform, process reengineering, performance appraisal, user service, platform building, technology empowerment, and business mechanism. This training meeting has not only theoretical height, but also practical depth, with strong landing and operability, which provides a reference for future media integration transformation.