During the "14 Five-year Plan" period, China will enter the stage of moderate aging. How to break the "digital gap" and provide the elderly with more comprehensive, more intimate and safer convenient services has become an important issue facing the banking industry today.

Staff take the initiative to help elderly customers apply intelligent counter machine for business.

Recently, Chenzhou Branch of Bank of China actively responded to the initiative of "financial care for the elderly" launched by Chenzhou central sub branch of People's Bank of China, Chenzhou Health Committee and Chenzhou Aging Working Committee in the whole city. There are presbyopic glasses, wheelchairs, convenience medicine boxes and other suitable articles for the elderly in the business department hall, and publicity leaflets such as RMB anti-counterfeiting knowledge manual and prevention of bank card fraud are distributed to the elderly customers free of charge for the elderly to enhance their awareness of financial fraud risk prevention.

The business hall has also set up a new artificial window specially for the elderly customers. According to the characteristics of "cash deposit and withdrawal business" for the elderly, a priority call menu of "elderly deposit and withdrawal" has been added on the number calling machine. In the customer independent processing area, the staff actively help the elderly customers to apply the intelligent counter machine to handle business. For some intelligent counter machines, the font is enlarged and thickened, and the cartoon type simple operation process is pasted. Most of the elderly customers can use it at a glance, meeting the multi-level needs of the elderly customers.

Bank of China Chenzhou Branch's relevant work practices have been praised by customers and fully affirmed by regulatory authorities. In the next stage, Bank of China Chenzhou Branch will further improve customer service level and make greater efforts in undertaking social responsibility and benefiting the society.