It was reported that an event entitled as “famous microblogers of China Tourism’s trip to Zixing city” was held together by Zixing city and South TV. Some famous microblogers were invited to travel around Zixing city and their blogs which recorded the unique charms of Zixing tourism on their trips were widespread online.

It was introduced that over 10 famous microblogers as Yan Lieshan- famous essayist, commentator on current affairs, and winner of Lu Xun Literature Award, Ji Naigang- global travel writer, Fan Hong- history scholar, Li Dai- practice writer, Wang Jinzhang- photographer, and etc. joined in this 4-day trip to Zixing city. Series microblogs recorded with their splendid moments of the trip were delivered by them, which helped to propagandize Zixing tourism via different platforms, aspects, and deep levels. According to the incomplete statistics, 6.918million visitors read their blogs posted on official Sino microblog of Ilvping and more than 20,000 visitors read the news of the trip via official public Wechat of Zixing Tourism and Foreign Affairs Bureau.

Thanks to the trip, Dongjiang Lake National 5A tourism landscape was further popularized. According to the statistics, 71,900 visitors were attracted to spend their Qingming Festival there, contributing 19.009million yuan comprehensive tourism income, up 23% and 17% respectively. The daily average occupancy rate for the star level hotels and fixed point hotels of tourism was over 97% during the holiday.