In recent years, the city government has made efforts to make the “Chenpin Chenwei” brand stronger. It has cultivated 16 regional public brands of agricultural products like Linwu Duck, Dongjiang Fish and Yongxing Bingtang Orange. 

 

There are 57 and 40 authorized enterprises for Xiangjiangyuan Vegetable and Xiangganhong Brand respectively, ranking first and second in the province, as well as 47 authorized enterprises for “Chenpin Chenwei”.

 

Since the first Forum for the Development of China’s Agricultural Brand was held in 2018, it has comprehensively and systematically summarized the innovative experience, advanced models and achievements in the development of regional agricultural brands across the country. 

 

The China’s top 100 regional agricultural image brand influence index is obtained from statistics, screening and calculation of the publicly available data by Zhongpin Technology, combined with experts’ opinions.

 

In 2023, “Chenpin Chenwei” brand ranked 74th. Its ranking is up 50 places compared to 2023, which shows the increasing recognition of Chenzhou’s agricultural image brand in the national market. 

 

 

Chinese source: czxxw