In recent years, the Municipal Committee and the Municipal Government have attached great importance to the development of tourism culture industry, adhered to the strategy of "industry leading and all-round development", and put forward the goal of creating tourism culture industry of 100 billion yuan. As a homestay industry that integrates tourism, leisure, accommodation and culture, it is a new brand and bright spot of rural tourism, is the key point of Chenzhou's actual development, and also an important grasp and breakthrough to implement the strategy of rural revitalization.
"Through the supervision of the city and its associations, the city's tourism high-quality homestay has stepped into the fast track of development." He Xiang, Vice-Chairman of Chenzhou Foreign Affairs Committee for Ethnic Overseas Chinese Affairs, introduced that Chenzhou has set up a coordinating group to promote the economic development and construction of high-quality homestays in Chenzhou, set up an office, and promulgated the "Chenzhou Three-year Action Plan for Accelerating the Development of Quality Tourist Homestay (2018-2020)" to clarify the development of 1000 tourist homestays in Chenzhou from 2018 to 2020, including 200 boutique homestays and 800 ordinary ones, completing an investment of 10 billion yuan and realizing a comprehensive tourism income of 10 billion yuan.
Zixing City has formed a situation of high-quality homestays bursting out one after another. Li Yangquan, Founder of Dongjiang Lake No.1 Resort Hotel and Dongjiang Lake Homestay Association of Zixing City, was deeply touched by the situation. "Through the survey and appeal, the citizens understand that homestay is actually an industry. It is not only a superficial accommodation for tourists, but also a chain reaction; not only a window reflecting the local characteristics, but also can promote the employment of local people. Li Yangquan said frankly that the city and its association have played a very important role in building the whole homestay economy and tourism environment.
Under the supervision and vigorous promotion of the city and its association, various homestay projects have been promoted as scheduled. The Yunwu Mountain Project in Zixing City has been invested more than 96 million yuan since it started construction in September, 2017. Luo Liuhong, General Manager of Zixing Yunwuju Leisure Holiday Co., Ltd., said gratefully: "The construction of Yunwu Mountain ecological parking lot was not expected to start until March 2019. However, through many investigations at Chenzhou and Zixing, we have started the construction in November 2018."
Dai Bing, Deputy Director of Zixing Bureau of Tourism, Foreign Affairs and Overseas Chinese Affairs, has always been concerned about the development of local homestay. In view of the difficulties and bottlenecks encountered by Zixing in the development of homestay industry, the city and its association have given suggestions and guidance, and made clear the direction for the development of homestay in Zixing City.
"Through investigation and inspection, Chenzhou Foreign Affairs Committee for Ethnic Overseas Chinese Affairs has analyzed the difficulties and problems existing in the homestay development in our city, put forward relevant opinions and suggestions, and formed the Survey Report on the Development of Tourist Quality Homestays in the Whole City, which provided an important reference for promoting the development of tourist quality homestays in the whole city." He Xiang said.
On October 29, 2018, the relative leaders heard and deliberated the "Report on the Development of Tourist Quality Homestay in the City", and put forward the opinions of deepening understanding, forming consensus; planning guidance, highlighting characteristics; increasing support, optimizing the environment; precise investment, strengthening projects; strengthening marketing, brand building and other deliberations to the Municipal People's Government for research and processing. At present, the homestay development in the whole city, with Zixing City as the leading factor, shows a good trend of sustained development, which has become a new highlight in the development of tourism and cultural industry in the whole city.