The construction commencement ceremony of Meimei World City Commercial Square- a development project of Dongfeng square and its surrounded areas, was launched on August 7, 2012. It is not only the key symbolized project of the transformation of the old city, but also a symbolized big city commercial building in the urban area. Xiang Lili- Secretary of Chenzhou Municipal Party Committee announced the project’s start. Qu Hai- Deputy Secretary of Chenzhou Municipal Party Committee and Mayor of Chenzhou Government gave a speech on the ceremony.

This project was started from February, 2010. Now the preliminary work of land demolition are fulfilled and the successful introduction of Hunan Accton Group for the project’ partner are made as well. It was learned from the project principal that the project was developed by Chenzhou Food Festival Real Estate Company with 0.36 million square meters overall floorage. Once it was finished, a number of the Fortune 500 companies would be introduced to forge a city commercial center with high level businesses, entertainments and supermarkets.

In recent years, as one of the key contents of city upgrading project, Chenzhou municipal party committee and government spent much effort on urban redevelopment, such as the renew of city roads and their greening images and the ultimate rebuilding to some key sections. The urban redevelopment project of Dongfeng square and its surrounded areas is one of the 5 key city commercial buildings, which can not only effectively improve the urban land resource utilization efficiency, but also raise the quality of the old city and contribute to the city's “three establishments” work. On the speech, Qu Hai stated that the project construction should be carried out by following the idea of “international concept, first rank of Hunan province, keeping the high level of standard principal to accelerate construction speed, strengthen quality inspection, and finish the high-end city commercial center on time. Meanwhile, all the departments should fully support its development and make entrepreneurs willing to settle down in Chenzhou city.

Municipal leaders- Zhong Benqiang, Zhang Aiguo, Zhang Yangping, Lei Xiaoda and Zhang Chengcheng attended this ceremony.