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Orchard adopts trust model for better development

2022-07-23

This year, Jinguoguo Fruit Agricultural Development Co., Ltd. in Youtang Village piloted a trust model for its sugar orange orchard. By adopting this model, the company solved difficulties in planting the fruit, such as who are responsible for planting fruit and how to plant it? Therefore, farmers no longer need to keep an eye on the fruits.

 

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Now is the crucial time for fruit expansion and autumn shoots. Workers are busy with weeding, fertilization and pruning in the company’s planting base of sugar orange. At the beginning of this year, the company signed a contract with Hunan Shengnong Supply and Marketing Service Co., Ltd so that the orchard of Jinguoguo is under the full trust of Shengnong.
 
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The adoption of the full-trust model has also brought about a major change in the planting method of sugar oranges in Yongxing County. It abandoned the rough management and achieved standardization in the planting process in order to cut planting costs.
 
On this basis, the team also relies on the company's advantages of agricultural production to use different fertilizers for the sugar oranges at different stages.
 
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The sugar oranges planted in such a standardized process are good in quality, and can be sold at a higher price.
 
According to the calculation made by Li Biao, the person in charge of the company, the new trust model will increase the company’s current revenue by 10%, compared to the previous model of self-production and self-marketing.