The photo shows Ms. Chen, a tourist, mails local fruits at the “Civilized Shazhou” theme Post Office on Shazhou Square in Rucheng County, Chenzhou City, Hunan Province.

 

It is the time when plum, pear and peach are available on the market. The Wenming Yao Ethnic Township in Rucheng County is famous for fruit planting.

 

In the past, farmers were worried about sales and delivery, but now, the packaged fruits picked in the morning, pasted with the delivery sheets printed by the villagers themselves at home, will be loaded onto the mail truck and transported out in the afternoon.

 

In recent years, China Post Rucheng Postal Branch has promoted the construction of the three-tier logistics system, explored new modes for further development and carried out a pilot of express e-commerce logistics resources.

 

Through the “express + e-commerce” and other modes, Rucheng Postal Branch uses the online postal platform, offline rural postal network, rural posts and other physical channels to create the more convenient delivery service and help rural revitalization.

 

In July, Rucheng Postal Branch took the “Red Shazhou” publicity as an opportunity to set up a project command office.

 

 

Using the e-commerce platform, it  promoted a variety of local fruits, with online sales of 67,000 orders worth more than 400,000 yuan. It also optimized the delivery operation process, extended the service to the planting field, set up collection points in eight major administrative villages.

 

At the same time, temporary delivery centers were set up to greatly reduce the delivery time.

 

As of July 25, local incoming and outgoing fruits through postal channels have exceeded 70,000 pieces, with a cumulative outgoing weight of 495 tons, up 12% year on year.

 

Rucheng Post helps agricultural products to enter the city and consumer goods to go to the countryside, actively promoting villagers’ income and rural industrial development with practical actions, and empowering rural revitalization.