Covering an area of 360 square meters, the “Xiangjiangyuan” Pavilion is located in Hall W1 of Changsha International Convention and Exhibition Center. There are 23 exhibitors, including 8 from Yongzhou, 7 from Chenzhou and 8 from Hengyang. The exhibition features more than 60 kinds of special products, including melons and fruits, solanaceous vegetables, cruciferae and edible fungi.

 

“Xiangjiangyuan” vegetables are mainly produced in Yongzhou, Chenzhou and Hengyang cities in the middle and upper reaches of the Xiangjiang River.

 

Led by national, provincial and municipal leading enterprises, and based on the vegetable recognition base of the Guangdong-Hong Kong-Macao Greater Bay Area, this brand highlights the core value of “ecology, characteristics, refinement and freshness”.

 

At present, 88 scale production enterprises of fresh vegetables, frozen vegetables, processed and preserved vegetables as well as dried vegetables have been authorized to use the “Xiangjiangyuan” trademark.

 

 

The planting area of the base permitted to use the brand reached 250,000 mu (about 16,666.67 hectares), which drove the planting area of 650,000 mu (about 43,333.33 hectares) in the surrounding areas, with the output amounting to 2.06 million tons and the output value 6 billion yuan. 

 

The “six-hour fresh direct delivery” of “Xiangjiangyuan” vegetables from the base to the table has also become a highlight of this exhibition.

 

The “Xiangjiangyuan” public vegetable brand has seized the strategic development opportunity of connecting with the Guangdong-Hong Kong-Macao Greater Bay Area, vigorously implemented the “six major actions to strengthen the agriculture” and created an advantageous agricultural brand with unique Hunan characteristics, in an effort to help vegetable farmers increase income and optimize the whole vegetable industrial chain in Hunan Province.