"Chen Xin Chen Yi" is the city's first characteristic agriculture, culture and tourism integration brand created by Beihu District, and won the gold medal of the Hunan Tourism Commodity Competition in 2021. The brand integrates the elements of Beihu agricultural cultural tourism, and successively launched a series of products such as hampers, Yangtian Lake whitebait cups, souvenirs, cultural and creative ice cream, with trendy and unique ideas, helping cultural and creative products with Beihu characteristics popular among customers.

 

In 2022, Beihu District has driven more than 10 companies and enterprises, more than 100 characteristic ecological breed farmers, and more than 1,000 people to participate in this cultural and creative brand industry chain, and it is expected to achieve double growth in 2023.