Recently, the promotion activity of China’s Beautiful Village Leisure Tourism (Spring) was held in Shanghang County, Longyan City, Fujian Province. The beautiful village leisure tourist route of Suxian District was the only one selected for the promotion in Hunan Province.
Qifengdu fish rice noodles, the Xihe River Scenic Belt, the Feitian Mountain, Tiantang Hot Spring, etc. along this route will be mainly promoted. This route also connects the Gaoyi Ridge tea garden, Hurong Farm of Liangtian Village, Yajing Tea Flower Garden of Gaoyaling Village and cole flower fields of Cuntou Village.
On the scene, in addition to the picturesque scenery of Suxian District, the making process of umi rice zongzi, an intangible cultural heritage delicacy, was also displayed. Li Qixiang, inheritor of umi rice zongzi, attracted the attention of all the audience with the unique food and her superb skills. After the activity, guests from all over the country came to Hunan Exhibition Hall to sample the delights of umi rice zongzi.
In recent years, relying on rich ecological resources, profound cultural heritage and superior conditions for rural leisure tourism, Suxian District has continuously increased investment in rural tourism, and facilitated the integrated development of agriculture and tourism.
By 2022, there had been 456 leisure agricultural business entities in Suxian District, with 1.75 million tourists received annually and tourism revenue of 490 million yuan, helping farmers prosper.