The song and dance performances were staged one by one while the visitors brewed and tasted the Baimao Tea under the stage.

 

At the festival, Zhou Xiaoyang, deputy secretary and mayor of Rucheng County, said in his speech that Rucheng would make coordinated efforts to promote tea culture, the development of the tea industry and the use of technology in the sector, in the hope of making achievements in three years and building its own tea brand in five years. The tea industry was being built into the pillar industry to revitalize rural development in Rucheng County.

 

At Rucheng Baimao Tea Brand Conference, a new upgraded public brand of Baimao Tea was released and promoted, signaling the further development of branding and standardization of Baimao Tea industry and boosting its rapid development. Four enterprises were authorized the right to use the public brand “Rucheng Baimao Tea”, including Rucheng Jiulong Baimao Tea Agricultural Development Co., Ltd, Hunan Mucaoren Tea Industry Co., Ltd., Rucheng Dingxiang Tea Industry Co., Ltd., and Rucheng Chaoji Baimao Tea Industry Development Co., Ltd.

 

Liu Zonglin, president of Hunan Provincial Rural Development Research Institute, shared his research paper concerning the brand and high-quality development of the tea industry. 

 

Deng Houqin, deputy county mayor, hosted the Roundtable Forum to seek a new path of technological innovation, industrial upgrading and public brand building with other present experts.

 

 

At the opening ceremony, Huang Siping, Party secretary of Rucheng County, awarded the letter of appointment to Professor Chen Wensheng, president of the China Rural Revitalization Institute of Hunan Normal University, as “Chief Expert on Rural Revitalization of Rucheng County”. Two rounds of tea enterprise signing were carried out, opening the process of strategic cooperation among the parties in tea culture, tea industry and tea technology.

 

The Baimao Tea cultivated in Rucheng County is a rare variety of wild tea, which was listed as an imperial tribute during the Ming and Qing Dynasties. It is one of four local characteristic tea tree resources in Hunan. Baimao Tea has been awarded the title of Hunan Famous Tea, and won gold in tea evaluation. It has been registered as a national geographical indication agricultural product.

 

 

In recent years, based on Rucheng’s special advantages in planting Baimao Tea, the government has engaged experts to jointly plan out the tea industry development, focused on constructing the tea base, building the tea brand to make the tea economy flourish. Up to now, the county’s planting area of Baimao Tea has reached 12,900 mu (860 hectares) with an output value of processed products exceeding 500 million yuan. 

 

 

This festival was aimed at speeding up the development of integrated tea industry and tourism through the new upgraded public brand of Baimao Tea to promote the tea industry’s high-quality development. To build Rucheng into a happy county with a beautiful ecological environment, prosperous industry and richer people, the county has made efforts to link the Baimao Tea industry development closely with the rural revitalization strategy, improved the economic value, cultural value and ecological value of the tea industry on all fronts to make the Baimao Tea public brand more famous in the country.

 

The county government is determined to make the brand of “Rucheng Baimao Tea” famous through this cultural feast. At the festival, the innovative development of Rucheng Baimao Tea industry was promoted in the process of tracing its origin, discussing its development, communicating with tea experts and advertising its new public brand.