“It’s necessary for me, a local person, to learn about Chenzhou again,” said Chen Si, chairman of Chenpin Chenwei.

 

Chenzhou has completed 28 key projects and 93 sub projects for the 2nd Hunan Tourism Development Conference, with large quantities of cultural and tourism projects.

 

Chenzhou Water World and Chenzhou Cultural and Art Center have made the city famous for its mountains and water full of technology and fashion.

 

Wayaoping Historical and Cultural Ancient Village, Dongtou Wild Ferry, and Yuhouli have presented the history and culture of Chenzhou.

 

711 Time Town is Chenzhou’s distinctive cultural and tourism resources, and as the first uranium mine in China’s nuclear industry, it has provided visitors with unique memories of past eras and a spiritual home for old miners.

 

These new projects have made Chenzhou’s cultural tourism more diverse and attractive.

 

Chenzhou has taken on a new look. In 2023, Chenzhou has implemented a total of 275 provincial and municipal key construction projects, with a total investment of 370.755 billion yuan.

 

The Wugai Mountain Tourist Highway connects tourist attractions such as the Wugai Mountain Tourist Resort, Gaofeng Reservoir, Donghu Happy World, and Changjuan Cultural and Tourism City.

 

The crispy and pure sweet passion fruit developed by Zhu Xiaojian, who has lived in Wugai Mountain for many years, has also been sold out of the mountain along this road. He said he isn’t not worried about selling any longer.

 

Chenzhou has renovated 530 old urban communities, and improved 274.38 kilometers of rural roads.

 

The roads between scenic areas, as well as the beautified residences along the ways constitute a picturesque landscape. 

 

On the evening of September 16, after watching the dress rehearsal of the opening ceremony of the Second Hunan Tourism Development Conference, a staff member said, “It’s very wonderful. I have visited the sites of all 28 major projects, and it’s out of my expectation that Chenzhou is so beautiful now!”

 

In addition to Chenzhou, other regions of Hunan also show their unique beauty.

 

At the press conference of the 2nd Hunan Tourism Development Conference held on August 31, Li Aiwu, director of Hunan Provincial Department of Culture and Tourism, said that Chenzhou has introduced 16 new major cultural and tourism projects with a total investment of 9.13 billion yuan, and the other 12 cities and 1 prefecture have promoted the construction of a total of 337 key projects, with a total investment of 205.861 billion yuan.

 

The tourism development conference of Zhuzhou City this year is planned to be held in October, but the cultural and tourism market has already been heating up.

 

In the summer of this year, it was hard to book a room in Yanling Shennong Valley. Zhuzhou’s Factory Basketball League showcased the unique charm of a “manufacturing city”, with over 67,000 audiences per event and “Shennong Market” achieved a cumulative revenue of over ten million yuan.

 

In the first half of the year, Zhuzhou received 23.0555 million tourists, with a turnover of 27.427 billion yuan, rising over 60% year on year.

 

The tourism development conference of Yueyang City this year was hosted in Pingjiang County. Taking advantage of this opportunity, Pingjiang accelerated the construction of 12 key cultural and tourism projects, such as Tianyue Mufu Mountain, Fushou Mountain International Tourism Resort, and Zhonghua Jinli Town. 

 

In the first half of the year, Yueyang received 25.0784 million tourists with tourism revenue of 26.846 billion yuan, both of which increased significantly.

 

In Xiangxi Prefecture, the immersive art cruise project “Meeting Tuojiang River” received an average of over 40,000 tourists per day during the summer vacation, further activating the night economy of Fenghuang Ancient Town.

 

The Canyon Starry Sky Campsite in the Aizhai Wonders Scenic Area of Jishou City received over 90,000 tourists during the summer vacation.

 

The Fenghuang Zhushan Scenic Area received an average of 10,000 tourists per day during the summer vacation, with a tourism income of 6.0885 million yuan.

 

On September 17, Shen Xiaoming, Party secretary of Hunan Province , emphasized at the Hunan Provincial Tourism Industry Development Promotion Conference that Hunan adheres to high-quality development and is striving to build itself into a world-renowned tourism destination.

 

On September 9, 2022, the Hunan government proposed to build Hunan into a world tourism destination in 2035 by creating five cultural and tourism brands, including a beautiful landscape brand represented by Zhangjiajie, a classic Red brand represented by Shaoshan, a city culture and urban leisure brand represented by Changsha, a historical and cultural brand represented by Nanyue Mount Heng, and an agricultural culture brand represented by Chengtou Mountain Ancient Cultural Site.

 

Zhangjiajie continues efforts to build Wulingyuan Scenic Area into a world-class tourist attraction and the Grand Canyon Scenic Area into a 5A tourist attraction. At the same time, it has organized 34 tourism market entities to apply for Red tourism bases, industrial tourism demonstration sites, tourism and leisure blocks, and provincial tourism homestay inns.

 

In the first half of the year, Zhangjiajie ranked first in Hunan in terms of the growth rate of both the number of tourists received and tourism revenue achieved. 

 

The 72 Tujia Stilted Buildings Town received 760,000 tourists in the first half of the year.

 

“Meeting Dayong” was approved as one of the first batch of demonstration cases for new cultural and tourism formats by the Ministry of Culture and Tourism, which is the only one in Hunan.

 

In Changsha, Wuyi Square has become one of the hottest nighttime business districts in China, the Yangfan Night Market has received 100,000 tourists during holidays, and there are long queues at Wenheyou and Modern China Tea Shop.

 

In the first half of the year, the 60 tourist areas under monitoring in Changsha received a total of 46.0171 million tourists, a year-on-year increase of 108.35%, with a turnover of 1.366 billion yuan, a year-on-year growth of 74.6%.

 

As a representative of the classic Red tourism, Shaoshan continues to leverage its advantages in Red tourism resources. From January to July, various tourist attractions received 3.7392 million tourists, with a comprehensive tourism income of 3.512 billion yuan, with a year-on-year growth of 329.94% and 375.1% respectively.

 

In Hengyang, the tourism economic circle around Mount Heng has driven the economic development of the surrounding areas. And the coordinated development of the urban area, Mount Heng, and the tourism economic circle around Mount Heng has driven the integrated development of Hengyang’s culture and tourism industry.

 

In the first half of the year, Hengyang received 33.4964 million tourists, with a revenue of 32.879 billion yuan, ranking third in Hunan.

 

Chengtou Mountain, based on its unique advantages, has held a series of characteristic activities around rice cultivation, agriculture, and traditional culture to stimulate the vitality of the scenic area. 

 

From January to August this year, it received over 400,000 visitors, increasing by nearly 40% year on year.

 

In the first half of this year, Hunan received a total of 292 million tourists, with a total tourism revenue of 437.246 billion yuan, a year-on-year increase of 68.27% and 67.33% respectively. In terms of inbound and outbound tourism, a total of 108 travel agencies included in the statistics of Hunan Provincial Department of Culture and Tourism received 53,700 inbound tourists, a year-on-year increase of 6,689% from January to July this year. 

 

Hunan is accelerating its pace to build itself into a world-renowned tourist destination.