As of 14:00 on February 17, 32 scenic spots (resorts) in Chenzhou City have received 1.818 million tourists and generated operating revenue of over 346 million yuan and ticket revenue of over 119 million yuan, an increase of 35.92%, 13.31% and 55.84% year on year respectively. 

 

 

 

Sightseeing, leisure tourism and hot spring tour were popular in Chenzhou City during this year’s Spring Festival holiday. The tourist reception of scenic spots such as Yuhou Street, Dongjiang Lake (around the lake) and Mangshan Scenic Area (Wuzhi Peak) ranked among top ten in the city. 

 

The operating revenue of Reshui Hot Spring Resort, Fuquan Hot Spring Resort, Nuanshui Hot Spring Resort and Shimu Hot Spring Resort were among the city’s top ten attractions, accounting for 33.5% of the operating revenue of the city’s 32 monitored scenic spots. 

 

 

 

To create a strong festive atmosphere and enrich the holiday cultural market, over 200 public cultural activities were held during the holiday around the city. These colorful activities further met the cultural needs of the public and tourists. 

 

Red tourism continued to be popular. Many parents took their children to visit Red attractions like Shazhou Village, Xiangnan Uprising Memorial Hall and the former residence of Huang Kecheng. 

 

 

 

Utmost efforts were made to promote tourism. Dongjiang Lake and Yangtian Lake Grassland appeared at Times Square of New York, USA. Chenzhou Radio and Television launched the first AI short video to showcase the beauty of Chenzhou in all aspects. 

 

Beihu District launched short videos to present scenic spots, characteristic homestay inns, food streets, intangible cultural heritage items and others. 

 

Olympic champions Yi Siling, Hou Zhihui, Liu Huanhua and Shi Yiting, and other celebrities all joined the effort to promote cultural tourism of Chenzhou. 

 

 

 

Cultural tourism promotion gathered popularity. Cultural and tourism enterprises around the city launched more than 50 key preferential measures to promote cultural tourism consumption, and promoted them on major we-media platforms to attract tourists, which effectively stimulated the consumption vitality and boost the cultural and tourism market.

 

 

 

The tourism service won much praise. Various tourism services were provided for tourists during this year’s Spring Festival holiday. For example, self-driving tourists from the Guangdong-Hong Kong-Macao Greater Bay Area could park their vehicles free of charge in the parking lots of municipal government units, public institutions and commercial communities. Feitian Mountain Scenic Area offered free access to all parking lots in the scenic area. Shazhou Red Scenic Area set up three volunteer service stations, with 8 volunteers on duty every day, providing free tea, small gifts, emergency medicine and other services for tourists. All these considerable services have received high praise from tourists.