E-commerce helps Yongxing sell agricultural products
2025-02-02
In recent years, live streaming sales have received widespread attention as an emerging sales model, and new media platforms have also become a new channel for sales of agricultural products. Yongxing County Supply and Marketing Cooperative has promoted the sales of agricultural products through various forms such as live streaming and e-commerce platforms to boost farmers’ income, which has achieved good results.
In 2023, Yongxing County applied for the “County Distribution Network Construction Project”, including the construction of e-commerce platforms and agricultural material networks.
In August 2024, Yongxing Supply and Marketing E-Commerce Operation Center was founded in Xiangyindu Subdistrict of Yongxing County. In the same month, it established official accounts on WeChat and Douyin to promote agricultural products in Yongxing County and achieve online sales.
Since November 2024, there have been 20 live streaming sessions with 3,942 viewers per hour. This approach has increased the exposure rate of agricultural products and helped farmers broaden their sales channels.
Yongxing Supply and Marketing E-commerce Operation Center provides new opportunities for the development of agricultural products in the county and even the whole city. It helps farmers directly reach out to consumers, break geographical restrictions through new media platforms, and broaden agricultural product markets.
Meanwhile, it has launched brand promotion conferences to promote regional public brands and enhance their reputation.
In the future, with the continuous development of technology, e-commerce will play a more important role in the sales of agricultural products.
Chinese source: czsgov.cn
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