The “Fairy of the Magpie Bridge” is created based on the classic love story written by Qin Guan, a poet of the Northern Song Dynasty. It integrates local culture, excellent historical and cultural traditions of Chenzhou City, as well as elements of modern popular music, to create an artistic feast. 

 

 

It aims to create a famous regional IP. 

 

 

The “Fairy of the Magpie Bridge” will be staged in Chenzhou on May 20, 2025, which will then become a new business card for cultural tourism in Chenzhou and attract more tourists to experience the cultural charm of Chenzhou.

 

 

The city government also takes this opportunity to promote the integrated development of Chenzhou’s culture and tourism, create a new format of cultural tourism integration, enhance the cultural taste of Chenzhou, and strengthen its cultural soft power. 

 

 

Chinese source: hunantoday