The Flower Festival originated in the Han Dynasty and flourished in the Tang and Song Dynasties. It is one of the important festivals of the Chinese nation. The Feitian Mountain Scenic Area, with Danxia landform as a natural stage, brought the flower festival back to life through modern cultural and tourism forms.

 

The event consisted of the Flower Festival at the Feitian Mountain and the Food Festival at Wyndham Grand Plaza Royale Chenzhou.

 

The Flower Festival, themed on praying for blessings and amusement, allowed tourists to experience the charm of traditional culture.

 

At the beginning of the event, the blessing ceremony brought people into the ancient atmosphere of the Flower Festival. Subsequently, the ancient-style disco dance pushed the atmosphere to a climax, providing a refreshing audio-visual feast for tourists.

 

 

A series of China-Chic themed programs, such as Intangible Cultural Heritage Market, Folk DIY, Hanfu Sports Meeting, Cruise trip, Role Interaction, were launched to let tourists immerse themselves in the fun of traditional culture.

 

Wyndham Grand Plaza Royale Chenzhou specially launched a half-price buffet event. Besides, exciting activities such as Chinese-style food shows, ancient songs and dances, “Twelve Flower Gods” runway shows, and feihualing were presented, allowing tourists to taste delicious dishes and experience the unique charm of traditional culture.

 

 

This event, based on the traditional culture of the Flower Festival, has enhanced the attractiveness of the scenic area and the hotel in the spring tourism market. At the same time, it has created exclusive festival experiences for female tourists and brought them unforgettable spring experiences, driving consumption growth in the scenic area and surrounding areas and injecting new vitality into the development of Chenzhou’s cultural tourism industry.

 

 

Chinese source: czxww