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Blooming cole flowers attract tourists

2025-03-25

The 2025 Cole Flower Rural Tourism Event was held in Daping Town of Rucheng County on March 22. This is also a vivid practice of Daping Town in promoting the rice-rapeseed rotation mode for three consecutive years. 

 

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The event integrates the rapeseed industry with agricultural tourism, rural tourism and other formats to help increase agricultural efficiency and farmers’ income.
 
There are such photo spots as a windmill, a giant rabbit, and a love corridor among the sea of cole flowers, attracting numerous tourists to enjoy the flowers and take photos. 
 
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In addition, various programs like songs, dances, opera performances, and folk performances were staged, which received applause from the audience. 
 
The 1,000-mu cole flower base, built in October 2022, has driven more than 30 large growers and business entities to plant rapeseed, and revitalized idle fields in winter.
 
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“In addition, farmers are also encouraged to plant rapeseed on a large scale in other villages. This year, the town has planted about 12,000 mu (800 hectares) of cole flowers,” said an official of Daping Town.
 
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In recent years, Rucheng County has promoted the deep integration of characteristic industries such as chili peppers, Rucheng Baimao tea, edible mushrooms, and rural tourism based on their resources, so as to advance the transformation and upgrading of traditional agriculture to the entire industry chain. 
 
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The golden cole flowers have beautified rural areas and opened up a new path of common prosperity, injecting strong momentum into the high-quality development of county-level economy. 
 
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In the future, Rucheng will continue to enhance the reputation of ecological agriculture and rural tourism to pave a path of rural revitalization with characteristics of southern Hunan.
 
Chinese source: hunantoday