Recently, some experts from Chenzhou Association of Flower and Trees held online marketing trainings in Rucheng county. The business operators from 12 seedling companies of Rucheng county joined in the trainings. With the guidance of the experts, the business operators opened their online shops relying on the seedling website. They can learn more details of the seedling marketing condition, release the seedling information, and finish the transactions online, which helped to launch an online marketing era of Rucheng county’s seedling industry.

In recent years, Rucheng county’s seedling industry was developed well that the seedling planting areas was up to 1626mu now with an annual production capacity of 15.42million seedlings. There are 11 large scale production bases available in Rucheng county, all of which handled out the businesses by the traditional model of door-to-door marketing. Most of them suffered with the problems of financing, lacking of information, narrow marketing channel, and etc. But along with the improvement of online marketing, it would be help to promote the industrialization of seedling industry, upgrade its marketing competitiveness, and improve its rapid and healthy development.