In order to practice Vice Premier of State Council-Wang Qishan’s speech spirit of upgrading the quality of tour guide, Shandong province was confirmed to be the pilot province for tour guide mechanism comprehensive revolution by National Tourism Administration in last June. Yantai, Tai’an and Qufu were set to be the three pilot cities by Shandong province in last August. In order to further carry out the tour guide revolution pilots working and share the experience, tour guide mechanism comprehensive revolution forum was held by National Tourism Ministration in Yantai city, Shandong province. Deputy Director General and Deputy Seretary of Party group of National Tourism Ministration- Wang Zhifa attended the conference and delivered an important speech.
Wang Zhifa stated that to further carry out tour guide management mechanism revolution, the following points should be fully grasped, for instance, new features and rules of tour guide management, primary causes and key reasons for the tour guide management problems, lack of tour guide management laws, regulations; moreover, enforcement, policies and mechanisms should be formed for the tour guide management.
Wang also emphasized that the key point for tour guide management and service was to take good management of the tourism enterprises. New tourism management mechanism designs and management methods for the next step should be further studied and more attention should be paid to qualification, contract and post management.
On the conference, Shandong Tourism Bureau shared their experience on Shandong tour guide mechanism revolution. According to National Tourism Administration’s arrangement and guidance, Shandong province should focus on the construction of“ten systems” like classification admittance, probation tour guide, scoring management, training credits, subordinate subject, payment guarantee, grading management, journey supervision, encourage and reward and punishment and quit. Now Shandong province formulated “measures for tour guide qualification test”, “measures for tour guide pre-post training”, “measures for sceneries tour guide’s working with certification” and etc.. Now all the pilot working of Shandong province is on the specific implementation stage.