The opening ceremony of Shennong Cultural Street was held on the morning of March 19.
It will be the most beautiful street in the county, where traditional culture and social life blend with the latest trends, and where modern vitality and historic atmosphere merge with each other to create a unique and charming splendor.
With the Spring Equinox as the highlight, the 24 Solar Terms Square, a timekeeping instrument (sundial) is set up to monitor the time by the shadow of the sun, using which the changes of the 24 solar terms can be recorded with complete accuracy.
Beautiful murals, cultural walls and light boxes have also been created for the 24 solar terms to show the origins and different atmospheres of each solar term, allowing visitors to experience the alternation and evolution of the solar terms from the perspective of our ancestors.
It is said that Emperor Yan came to Anren County to taste all kinds of herbs, cure all kinds of diseases, teach people to farm and make Lei Si (tilling tools).
In the White Horse Square, on the other side of the 24 Solar Terms Square, a series of vivid wall paintings will take tourists back to the history.
Along the 400-metre-long cultural street, there are 160 shops that include a variety of consumer elements like agricultural products, Chinese herbs, traditional Chinese medicine and physiotherapy, gourmet specialties and traditional handicrafts, creating new channels of income generation for the local people.
With the rich history and the benefits of Shennog Culture Street, the Chinese herbal medicine and Chinese physiotherapy industry of Anren County will see further development.
Agricultural products, farming tools and traditional cuisine will be favored by more consumers as well.
With the establishment of Yongle Fengwu Night Market Square at Shennong Culture Street, the night economy is about to drive a new wave of consumption, and the popular elements like band performances and street dances will add a lot of vitality to the street.
It will also provide a better platform for livestreaming marketing, demonstrating a contemporary consumption mode.
The opening of Shennong Culture Street marks the initial upgrading of the consumer industry in Anren County, which is conducive to the county's economic development.