Clicking the mouse, writing the waybill, delivering the cargo……When reporters arrived at Lei Shuiyan- one of the villagers of Sili village, Sili town, Guiyang county was operating her online garment store efficiently. As Lei introduced to the reporters: “Thanks to the e-commerce aid handled out by local government, though I used not to know the operation of company, I learned how to operate online shop. From now on, I can stay at home to operate my private business, rather than finding job in Dongguan city. I gained 2000yuan last month via my online shop.”
In order to extend the marketing of agricultural product and help to increase the income of poverty stricken people, Guiyang County E-commerce Office powerfully implemented the accurate poverty alleviation mode of “cultivating e-merchants, incubating products, pairing support relationship”, successfully introduced some enterprises as Hunan Nongbo Zhongshang E-commerce Co., Ltd., Beijing Jiudingnuo International Exhibition Co., Ltd., and Chenzhou Aomashi Garment Co., Ltd., and etc., and established the first rural e-commerce poverty alleviation incubation pilot of south Hunan in Sili town. It was purposely to explore the integration service of “e-commerce + training + operation” and establish rural ecological system of ecommerce aid by handling the professional pilot.
Lei Shuiyan is one of the fresh women for the ecommerce aid. Li Huan who is an undergraduate born in 1990s’ is the key technical expert of the ecommerce team. Her main online businesses are the special agricultural products of Guiyang county. In the name of “poverty alleviation specialty”, the products posted on her shop are popular to the buyers. At the meantime, some activities for propagandizing local special products were held by Guiyang Ecommerce Office. During this Chinese Spring Festival, Li Guodong- one of the poverty stricken people of Fangyuan town sold 200 ducks with the assistance of the ecommerce, gaining 10,000yuan income.
In last year, Guiyang county established the pilot of ecommerce aid incubation center and selected over 30 members to enroll into the professional training courses. Assisted by the center, 66 rural Taobao stations were being operated well. Meijia village of Sili town signed agreement with Hunan Jiangxiangyuan Food & Drinks Co., Ltd. of Guiyang Industrial Park to build 3000mu Se-enriched soybean base. With the help of the center and ecommerce aid, the products were sold out successfully, while the farmers were only in charge of production without worrying about the marketing issue.
It was introduced that 100 rural ecommerce were incubated in Guiyang county, covering 400,000 people of the county. In last year, the agricultural products sold via Taobao, Yunhou, and other ecommerce platforms were amounted to 28million yuan, lifting more than 500 families out of poverty, which greatly showed the effects of ecommerce aid.