Contributing about one billion yuan revenue

Currently, Rucheng county is working on the preparation of first food cultural festival which insists four themes as on-line selection of Rucheng specialty, cooking training, chef contest, and special food materials trade fair. It is purposely to popularize the food brand of Rucheng county by developing and integrating local food resources. This festival is one of the miniatures for Rucheng county’s promotion of popular tourism via different activities. 

In recent years, focused on the orientation of improvement of modern rural hot spring city, ecology highland, Neo-Confucianism holy land, and fitness place, Rucheng county tried great efforts on enriching tourism businesses and promoting the development of popular tourism based on rich tourism resources and colorful activities. Different events as “New Silk Road” Model Contest Hunan Finals, Hunan (Spring) 100-km Trailwalk, March 3 Folk Customs Festival, and “Beautiful Rucheng, Pioneering Tour” Cycling were undertaken by Rucheng county in 2016, which attracted thousands of visitors there.

At the meantime, replying on its advantages on location, ecology, and climate, Rucheng county keep exploring new ways of the integrated development of sports and tourism industry, which realized the mutual development of sports event and tourism industry. “Red Triangle” tent festival and Jiulongjiang cycling were held many times in recent years, which became influential tourism brands of south China. Hunan-Rucheng Auto Rally Championship and Hunan Mountainous Outdoor Event- Rucheng stop were favored by the outdoor fans. Along with the promotion of the sports events, characteristic landscapes, count scenery, and natural environment were combined together to shape new tourism models of leisure sports and fitness culture. Besides enjoy the passion of sports events, all attendees can enjoy the elegant sceneries of Rucheng county as well, which upgraded the influence of Rucheng county’s leisure tourism.

Rucheng county’s tourism planning, propaganda, and reception level were being upgraded gradually by the events, as well as its fame of popular tourism. From January to April, more than 1.96million visitors traveled to Rucheng county, contributing 987million yuan tourism revenue, up 13.78% and 13.95% respectively.