It was learned from Zixing Economy Informatization and Commerce Bureau that it carried out series work on ecommerce alleviation based on the concepts of increasing farmers income, market-oriented, and enterprise-led. The ecommerce businesses were integrated with traditional industries well, which helped to explore new mode of ecommerce poverty alleviation.

It took active actions on docking with large ecommerce poverty alleviation activities, such as organizing ecommerce enterprises and professional farmers cooperatives to attend “Hunan Online Shopping” which was held by Hunan Commerce Department, and etc. On exhibition events of 2016 Hunan Ecommerce Alleviation, one professional farmers cooperative and three products were settled down on Hunan Ecommerce Public Service Platform, Marketing & Supplying B2B Shopping Mall, and Joindeer Chaoyang Branch successfully.

In the meantime, 13 ecommerce enterprises worked together with some poverty stricken families and helped them to sell their agricultural products via the mode of “internet+” innovative poverty alleviation. Zixing city worked together with Fengyun Ecommerce Co., Ltd. to help the poverty stricken families of He’an village, Xingning town to sell free range ducks. It built free range chicken base on Sandu town, which helped to buy and sell their free range chickens of local poverty stricken families, and then help them to be lifted out of poverty. Currently, Pocket Zixing Net joined in the ecommerce poverty alleviation work to sell free range goose, oil tea of Yao minorities of Bamianshan and Huilongshan, which helped to increase the online marketing as well promote poverty alleviation.

In 2016, Zixing city organized 200 poverty stricken youth to attend “one village, one ecommerce business” ecommerce training course. Teachers from Jingdong Lecturer Team and managers from some famous ecommerce businesses were invited to teach them knowledge of internet marketing, web design, opening of online shop, and etc. Currently, some local ecommerce platforms were established in Zixing city. The ecommerce enterprises cooperated with local government to establish agricultural industrial online clusters, which guided 51 farmers and cooperatives to join in the State Agricultural Products Public Platform and share their marketing and supplying information there.

Furthermore, it signed the strategic cooperation agreement on rural ecommerce with Jingdong Group and “rural Taobao” with Alibaba Group. Jingdong built a 200square meters big Jingdong Ecommerce Service Center in Zixing Jindi Square, a 400square meters big agricultural products hall near the entrance of Dongjiang Landscape, and five rural cooperation stations in Sandu, Xingning, and other towns, furthermore, more than 156 rural salesmen were hired locally, all of which were aimed to establish direct channel for the marketing of agricultural products from rural areas to urban areas. “Rural Taobao” which was worked together with Alibaba Group has been launched. Countdown Service Center and 15 rural Taobao village service stations were established there.