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Dabujiang Quilting Embroidery Showed in Paris Exposition

2017-05-12

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Foreign visitors at the Paris Exposition are selecting the Dabujiang quilting embroidery products.

 

"Dabujiang quilting embroidery in Yongxing enters the French market." On May 9, He Juan, the inheritor of the provincial intangible cultural heritage project (Dabujiang quilting embroidery), who were participating in the Paris Exposition told reporters in a telephone interview, "I represented the Chenzhou Dabujiang Quilting Embroidery Co., Ltd and officially signed a business cooperation agreement with French Chinese merchant Mana.

 

The annual Paris Exposition is held in the French Versailles Exhibition Center, the Expo brings together 3,500 brands, more than 20 salons. In the "colorful world" exhibition with the theme of "world culture and art", Hunan Booth of China is very popular. The main exhibits in this area include handicrafts, works of art, original cultural works, featured costumes and accessories, etc. In order to promote the development of intangible cultural heritage products, handicrafts and specialty tourism products in Hunan Province, and open up the European market, the Hunan Provincial Department of Commerce has organized the well-known enterprises to participate in the Paris Exposition of this year. The provincial intangible cultural heritage Dabujiang quilting embroidery is the only selected item of Chenzhou.

 

During the exhibition, the booth of Dabujiang quilting embroidery has attracted a large number of people flow. Dabujiang quilting embroidery series products, combination of fashion and tradition with Drama cover, blessing pendant, tiger head hat and some other elements, have let many foreigners fondle admiringly. A lot of French businessmen have ordered in the field and discussed business cooperation matters with He Juan. French Chinese merchant Mana has saw the business opportunities, and taken the initiative to discuss the sales business agreement with He Juan about Dabujiang quilting embroidery series products into the French market.

 

"Signed with Mana, because we have a consistent business values, that is to promote the influence of Chinese traditional cultural brand in the overseas following the east wind 'The Belt and Road'." He Juan introduced that Dabujiang quilting embroidery has found the turning point of cultural and economic development in the increasingly competitive market economy and got the success. Dabujiang quilting embroidery works have been sent to Australia and France many times to participate in cultural exchanges and exhibitions and have successfully signed the commercial sales agreement with the United Kingdom and France. At present, He Juan team has trained more than 2000 female embroiders in Chenzhou , helped more than 300 women to achieve employment at home, and helped some migrant workers to reach the highest monthly income of more than 6000 yuan. Dabujiang quilting embroidery has been out of the mountains to the world.

 

On May 4, He Juan told reporters Chairman of Hunan Provincial People's Political Consultative Conference Li Weiwei, visiting in French and the famous host of Hunan Satellite TV Wang Han, accompanied by Carine Pretrere, head of the International Department of Expo, visited the booth of Dabujiang quilting embroidery in Paris Exposition, carefully looked at the exhibits and had a conversation with her. After Li Weiwei heard that He Juan and other Hunan exhibitor representatives with intangible cultural heritage projects have got a lot of orders, she encouraged her to make good use of the good platform of Paris Exposition to promote the Hunan's intangible cultural heritage to the world with international standards.