At 9:30 on August 22nd, the No. G1007 Harmony Express named with "Shunhua Linwu Duck" departed from Wuhan, Hubei Province and Shunhua Linwu Duck's first "sitting" on the high-speed railway opened a new story of brand communication.

The No. G1007 Harmony Express named with "Shunhua Linwu Duck" starts from Wuhan Station in Hubei Province and ends at Shenzhen North Station, covering consumers in Hubei, Hunan and Guangdong. On the train, Shunhua Linwu Duck brand elements are integrated into all aspects of the train, including body color stickers, car door stickers, posters, display screens and voice broadcasting, so that more consumers can know and understand Shunhua Linwu Duck.

Linwu Duck is a product of national geographical indication protection. There are more than 200 Linwu duck products processed by the Linwu Shunhua Duck Industry Development Co., Ltd., which won the "Hunan Provincial Governor Quality Award" in 2017. In order to let a high-quality agricultural product in Chenzhou City go out, in recent years, Shunhua Duck Industry Company has taken the initiative to dock with the Guangdong-Hong Kong-Macao Greater Bay Area market through airports, high-speed rail, high-speed road, network and other channels to layout the national market. In the platform of high-speed railway, besides the name of the high-speed railway and sales in the high-speed railway dining car, the company opened Xiangpingtang direct-run franchise store and duck egg noodle catering chain along the Wuguang high-speed railway, Shanghai-Kunming high-speed railway and Huaishaoheng high-speed railway. "Only by enlarging and strengthening Linwu Duck brand, can we provide more jobs and lead more farmers out of poverty and become rich." Hu Jianwen, General Manager of Shunhua Duck Company, said.

At present, more than 600 hotels in Guangzhou and Shenzhen have used Linwu Duck products. The people number of duck egg noodles restaurants in Foshan and Huizhou stations has reached 250,000 this year.

Through further docking with the Guangdong-Hong Kong-Macao Greater Bay Area, the total turnover of Shunhua Duck Industry increased by 20 percent from January to July. Li Hao, Secretary of the Linwu County Party Committee, said: "We are confident that through five years of development, Linwu Duck Industry will achieve 3 billion yuan in output value, and Linwu Duck will go to the whole country and even the world."