Chenzhou: Deep Integration of Cultural Tourism Promotes Transformation and Upgrading of Economy

It was reported that the forth massed learning & 3rd session of Linyi Forum was held in the Central Group of Chenzhou Municipal Party Committee on May 4, 2015. Ye Wengzhi- General Manager of Huanglongdong Investment Co., Ltd. and Director of Fenghuang Ancient City Tourism Co., Ltd. presented a special lecture on Chenzhou city’s cultural tourism development and industrial transformation and upgrading there. Yi Pengfei- Secretary of Chenzhou Municipal Party Committee hosted the forum and delivered an important speech on Chenzhou city’s cultural tourism development.

Ye Wengzhi is a famous tourism planning expert of China. He started his tourism career from 1998 and was famous for planning some “big issues”in the tourism industry from then. Over ten-million-yuan insurance of“iron rod” – remarkable scenic spot of Huanglongdong, “Crossing heaven door”-Zhangjiajie International Aerobatics Grand Prix, International Go Match-ups, 2004 Zhangjiajie Parachute Champion of China, and some other large-scale activities were planned by Ye, all of which greatly helped to upgrade the tourism brand and image of Xiangxi and even whole Hunan province.

Centered with the development of tourism and culture of Fenghuang Ancient City, Ye Wengzhi mainly introduced the development, features and achievements of Fenghuang mode on the lecture. He said every success of Fenghuang tourism verified the intimate integration of culture and tourism. The key reason for Fenghuang Ancient City’s popularity worldwide was the development and permeation of culture which was supportive for the propaganda and brand marketing of Fenghuang Ancient City.

Ye Wengzhi who traveled to different places of Chenzhou city for many times shared the stories of the ticket issue of Fenghuang Ancient City, Avatar film, and etc. combined with the tourism development of Fenghuang Ancient City and Zhangjiajie, and presented some incisive opinions and guidance suggestions for the development of Chenzhou city’s culture and tourism industry. Ye said Chenzhou city’s tourism industry is with great expectation for it is facilitated with sound platform, resource, transportation and location. In order to upgrade Chenzhou city to be an international tourism destination which is with core competiveness and can meet modern tourism consumers’ demands, Chenzhou city should break the routine and permeate more classical and traditional culture elements into the tourism industry; and should handle out unique planning and propaganda activities along with sound construction of tourism products to expand its influence, popularize its fame and forge boutique tourism with rich connotations.

Yi Pengfei stated that the understanding on cultural tourism industry should be further enhanced; more efforts should be tried on the promotion of development of cultural tourism industry; the development concept should be changed to promote the deep integration of culture and tourism and form the joint forces to attract more visitors; the development ideas should be innovated to place cultural tourism industry as new type of business, new advantage, new potentiality and new increasing point of Chenzhou city’s development under the New Normal and well promote it to improve Chenzhou city’s economic development.

Yi Emphasized that the development planning of Chenzhou cultural tourism industry should be figured out scientifically and practically. Chenzhou image and Chenzhou tourism should be better popularized by handling the planning and establishing brand; aggregation effect and process effect should be formed by the combination of point-line-plate; more attention should be placed on the combination of relative industries to be improved together with the development of cultural tourism industry; infrastructure condition should be improved to grant the cultural tourism development with sound foundation condition and environment condition; and the marketing main body should be cultivated to mobilize the competitiveness and vitality of tourism market.

Yi stated that more supports should be placed on the subjects of cultural tourism industry; optimum situation with multiple subjects, multiple supports and multiple developments for the cultural tourism industry should be formed by handling the investment attraction; and our minds should be further freed to reach new breakthroughs on perfecting management and marketing mechanism and optimizing development condition, which is purposely to promote the improvement of Chenzhou cultural tourism industry with the spirit of reform and innovation.

Some municipal leaders, cadres who are in charge of tourism industry, foreign affairs and other issues from counties (districts) of Chenzhou city, and some other people were present at the forum.