“Enjoying 50km-Danxia landform, watching live-action performance, travelling ancient horse trail, admiring Xihe landscape, living in beautiful country……”Ms. Wen who visited Chenzhou city for three times could not help praising the beauty of Suxian when she came here again for Chenzhou International Leisure Tourism and Culture Festival. From the beginning of this year, Suxian district placed more investment on tourism industry and its popular tourism was being turned on gradually.

4A landscape- Suxianling, Wangxianling, Feitian Mountain National Geological Park, 4 heaven hot springs, national level Wugaishan International Hunting Field, Suxian legend- national level intangible cultural heritage, and some more abundant tourism resources are available in Suxian district and are with deep historical and cultural sedimentation. In order to improve its tourism industry, Suxian district proposed the target of establishing “national demonstration of popular tourism” to reach the transformation development of regional economy.

Focusing on the targets of “blessing place, popular tourism, weekend home, leisure city”, Suxian district set up a special working group to handle the work of “forging three-in-one popular tourism of boutique urban area, special landscape, and beautiful village”.

From the beginning of 2015, Suxian district fully upgraded the infrastructure construction of its scenic spots by placing planned investment of 15billion yuan for 14 key tourism projects. It focused on four plates of central urban area, east, south, and north area, and highlighted the construction of 6 themes as Chenzhou Avenue leisure agriculture and rural tourism belt, Chenjiang road-107 national road historic culture and red tourism belt, Xihe water ecology folk culture belt, Feitian Mountain Danxia landform belt, Bailutang-Wugaishan mine tourism and outdoor exploration tourism belt, and Zhaoxiang road hot spring fitness and leisure tourism belt, which was purposely to form a popular tourism pattern in Suxian district.

The effect of popular tourism was preliminarily being shown in Suxian district. “Downloading new Hunan, travelling Feitian Mountain” which was launched by Feitian Mountain National Geological Park was hit by over 4million times during this National Day holiday; 50% discount, surfing, and other activities with Wechat scanning were promoted by Wangxianling landscape, which helped to attract more visitors; some more people traveled to Xihe landscape belt to enjoy rural lives; and more and more fans of cycling chose their traveling routes along Chenyong Avenue, Chenzhou Avenue, Feitian Mountain Tourism Readiness, Xihe landscape, and etc.