Chenzhou endeavors to build world-renowned tourist destination
2022-03-16
Chenzhou put forward the major decisions to host the Hunan Tourism Development Conference with highest standards, largest investment and fastest speed, launch the project to promote 100-billion-yuan cultural tourism industry, carry out 100 cultural tourism projects, implement 10 measures which is designed to build Chenzhou into a well-known tourist destination at home and abroad, news from a special meeting held by the Standing Committee of the Municipal Party Committee on March 11.
Chenzhou is rich in cultural tourism resources. Last year, the city has seen a boom in cultural tourism amid challenges, with an increase of 19.9% and 14.9% respectively in the domestic tourist number and tourism revenue.
It was rated as the most popular domestic tourist destination by Guangdong Province, as over 80% of its out-of-province tourists came from the Greater Bay Area.
Chenzhou strongly supports the holding of the tourism development conference, because it is a realistic need to revive tourism in Hunan, an effective way to build Chenzhou into a world-renowned tourist destination, and an important measure to drive the province's high-quality economic and social development.
This year, the city strives to generate over 100 billion yuan in total cultural output value and tourism revenue, start the construction of 100 key cultural tourism projects (20 landmark projects), and implement 10 measures to promote high-quality development of cultural tourism.
At present, Chenzhou has set up a leading group, a mechanism for regular epidemic prevention and control, and a communication mechanism between municipal leaders and major projects, in a bid to accelerate development of cultural tourism.
A number of major cultural tourism projects are about to be launched, and a series of policies will be released to help build a 100-billion-yuan cultural tourism industry and attract tourists.
At the same time, measures to enhance tourism promotion will be implemented, including promotional activities, incentive policies and service quality competitions.
Chenzhou will also organize a cultural and creative products competition to discover and develop a number of popular cultural and creative products with Chenzhou characteristics.
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