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Chenzhou ranks second in tourism reception and revenue in first half of the year

2022-07-22

In the first half of 2022, with 25,899,500 tourist arrivals and 26.298 billion yuan of tourism revenue, Chenzhou ranks second in Hunan province in terms of tourism reception and tourism revenue.

 

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In the first half of this year, Chenzhou City strove to create an “atmosphere for tourism development” and successively launched a series of activities, including interviews with the party secretaries of counties (cities, districts), the collections of Chenzhou tourism image, the promotion of Chenzhou tourism, the tourist-dedicated train of Chenzhou-Guangzhou-Shenzhen Express Line towards the beautiful Yangtian Lake and the celebrity endorsement for Chenzhou tourism.
 
It also implemented measures like tax reduction, building a financing platform, offering preferential policies for visitors, and issuing incentive funds. A local smart cultural tourism platform was established, with the video data about all its national 4 A and above scenic spots accessible.
 
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The publicity of cultural tourism has brought a travel boom in Chenzhou. All tourist attractions of Chenzhou vigorously pursued development and attracted tourists through enhancing quality, rolling out preferential policies, optimizing services and so on. Dongjiang Lake in Zixing City introduced free entry policy to travel around the island along well-arranged routes, and provided intangible cultural heritage exhibition for citizens, enabling tourists to experience intangible cultural heritage among mountains and rivers.
 
The Mangshan Grand Canyon Rafting was upgraded and renovated with an investment of 160 million yuan, which has attracted numerous visitors to challenge the thrilling canyon rafting since its opening on April 30.
 
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Yongxing County vigorously carried out the integrated development program of “industry + tourism” and advanced the growth of “China’s silver capital”, an industrial tourism, sightseeing and shopping demonstration zone.
 
In the first half of the year, Chenzhou City accelerated the construction of tourism and industrial projects at full speed, rolled out “five major policies” and put the “six major actions” into effect.
 
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It has accomplished 255 major cultural tourism projects with the investment of 82.506 billion yuan, and 1,157 extensive cultural tourism projects with a total investment of 600.82 billion yuan; there are 101 major cultural tourism projects that can be viewed and studied on the site with a total investment of 36.053 billion yuan.
 
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The nighttime consumption cluster of cultural tourism and the projects at Yuhou Street, Beihu Park, Moxintang—Nanguanshang—Yashi Street and Ailian Lake have been accelerated. The construction of Long March National Cultural Park Chenzhou part has been basically completed.