On June 7, the 19th China (Shenzhen) International Cultural Industries Fair (ICIF) officially kicked off, which has been held for 19 consecutive years. The ICIF is the most influential exhibition with the highest specification and largest scale in the field of Chinese cultural industry. This year, there are 3,596 government groups, cultural organizations and companies attending the fair online and offline.

 

 

A Cantonese version of the promotional film of Chenzhou cultural tourism is displayed on the big screen. And there are the mascots of the second Hunan Tourism Development Conference “Mountain Man and Water Fairy” standing on both sides of the big screen. In the exhibition hall, eight cards of Chenzhou cultural tourism resources are displayed in the form of light box advertising, namely Mangshan Mountain, hot springs, Danxia landscape, Red tourism, water city, summer and wellness resort, history and culture, night views.

 

 

Chenzhou Exhibition Hall is designed in the style of Hunan folk houses combined with modern technology elements. Its overall structure uses modern innovative methods to match with Chenzhou style. The main color is technology blue with natural green, which is consistent with the overall color of Hunan Exhibition Hall.

 

There are exhibition areas for displaying Chenzhou’s special food and products, cultural creative products, as well as intangible cultural heritage at the Chenzhou Exhibition Hall.