The 34 monitored tourist attractions in Chenzhou received 292,671 tourist arrivals during Dragon Boat Festival holiday, an increase of 44.28% year on year. The operating revenue was 46.03 million yuan, up 7.14% year on year. The ticket revenue was 11.15 million yuan, a rise of 18.59% year on year.
Project construction in full swing
After the 100-day countdown to the Tourism Development Conference was launched, Chenzhou City has made every effort to focus on the construction of the observation projects for the second Hunan Tourism Development Conference, and issued “ten measures” to simplify approval procedures for tourism development projects.
Among 28 key projects and 92 sub-projects, so far, 14 sub-projects have been completed, 72 sub-projects have seen over 70% of the construction finished, and 23 sub-projects have completed 90%. Besides, general airports such as Beihu and Guiyang, as well as expressway projects such as Chaling-Changning, Leiyang-Yizhang, and Guidong-Xintian, have also stepped up construction. In addition, the governance of the Chenjiang River has been fully completed, and the Chenzhou Bus Terminal has been put into use.
Strengthened marketing
Chenzhou City has strengthened the promotion of cultural tourism. Media reporters and travel agents have come to Chenzhou to demonstrate the vivid practice of Chenzhou in promoting high-quality development, sincerely promote the cultural tourism resources of Chenzhou, and deeply explore the touching stories of Chenzhou for the upcoming second Hunan Tourism Development Conference.
A series of preferential activities have been launched in major scenic areas. Ticket discounts can be offered during the graduation season in Dongjiang Lake Scenic Area, Yangtian Lake Grassland Scenic Area, Jiulong River National Forest Park, Mangshan Mountain National Forest Park, and Longnyu Town.
Besides, visitors could get free one-way elevator tickets when purchasing tickets in Mangshan Wuzhifeng Scenic Area; there were also some interactive activities such as “Yao Drum Welcoming Guests” and “Yao Tower Praying” during the Dragon Boat Festival holiday. Meanwhile, free tickets were provided during the Dragon Boat Festival in Paddy Rice Field Park, Xiongfeng Mountain National Forest Park, Xiyao Green Valley Scenic Area and Donglin Scenic Area.
Improved service quality
Chenzhou City has spared no effort to comprehensively promote the upgrading of transportation, scenic areas, hotels, homestays, travel agencies and the smart tourism platform. The first batch of medical insurance service points in Hunan Province have been set up in scenic areas such as Feitian Mountain, Gaoyi Ridge, Dongjiang Lake. Besides, a tourism bus from Chenzhou to Bailang has been opened.
Colorful cultural and tourism activities
There were a series of activities with the theme of “Our Festival-Dragon Boat Festival” across the city. The themed activity, held by the city library and the Hunan Kunju Opera Troupe, involved many interesting parts, such as reading and sharing, knowledge contest, wrapping zongzi, making sachets, which allowed everyone to feel the charm of China’s excellent traditional culture.
In addition, the activity to celebrate the Dragon Boat Festival was held in Shuiyue Isle, Beihu District by Chenzhou City cultural center, Beihu District cultural center and Suxian District cultural center, during which the immersive and interactive experience of intangible cultural heritage projects, such as food, pottery, embroidery, traditional hand painting, attracted a large number of citizens and tourists.