The “World Rural Tourism RL Cup” selected 5 top brand projects, 3 innovative brand projects, 3 popular brand projects, 3 dedicated brand projects, and 1 special honor brand project. Zhangjiajie City was selected as a top brand project and the Dongjiang Lake Scenic Area was chosen as a popular brand project.

 

 

The organizers stated that the selection of the “World Rural Tourism RL Cup” brand projects is an important part of the 4th World Rural Tourism Conference. It aims to identify high-quality rural tourism projects worldwide, promote their brands, innovative models, excellent mechanisms, and spirit of dedication globally. 

 

They try to establish leading examples and models for rural tourism practitioners to learn from, promote sustainable development of rural economy and cultivate leaders in world rural tourism. 

 

Taking advantage of this opportunity, the Dongjiang Lake Scenic Area will launch promotional activities such as the Dongjiang Lake Tourism Annual Pass, free summer trips for students and bundled tickets combining admission and hotel accommodation. 

 

Additionally, strategic marketing agreements will be signed with platforms such as Douyin and other short video platforms, inviting a hundred Internet celebrities for a free visit to the scenic area. Simultaneously, it will introduce Dongjiang Lake cultural and creative products, develop educational materials for study tourism, and establish one provincial-level and three municipal-level study tourism bases.