The “Night in a Small Town” project is a key nighttime tourism and economic initiative in Anren County this year. It is a new type of night market that integrates industry, city, people, culture, and tourism.

 

 

The project is located in Shennong Cultural Street of Anren County, with a planned land area of 15,000 square meters. It consists of Shennong Cultural Street and Yongle Square, which embody the ancient Chinese agricultural culture and the traditional Chinese medicine trading history of thousands of years.

 

Through digital art, visual design, and immersive design, the Shennong Cultural Street and Yongle Square are infused with a new IP (Intellectual Property) inspired by Chinese pop culture. In the first phase, the main focus is on dining, drinking, entertainment, gaming, and broadcasting. In the second phase, the goal is to promote accommodation, leisure activities, and traditional Chinese medicine derivatives.

 

By incorporating the historical and cultural characteristics of Anren County, the project aims to retell the story of Shennong through a combination of lighting, dining, late-night snacks, performances, and traditional Chinese medicine health preservation. It encourages local residents to step out of their homes and attracts visitors who are far away from home, creating a dual circulation of tourism within and outside the county. This approach drives the development of a super scene that energizes an entire street, and in turn, activates the entire city. 

 

 

The first independently produced beer brand in Anren County, “Rencheng Dayuan” beer, fills the cultural gap in local beer production. With its advanced technology and refined craftsmanship, it undergoes pure malt fermentation, resulting in a unique product with nutrition, fresh taste, and appealing appearance. 

 

With the opening of the “Night in a Small Town” and the successful launch of the “Rencheng Dayuan” beer brand, they will become a strong force for the sustained, rapid, and healthy development of the local economy. This initiative is a significant measure to promote high-quality economic development in the county, unleash consumption potential, and provide strong support for the continuous and rapid growth of consumption. It holds great significance in optimizing the overall economic structure of the county and improving the quality of life for residents.