The 2024 Chenzhou Spring Festival Hot Spring Season was launched in Changsha on January 7.
8 hot spring enterprises from Chenzhou City introduced Chenzhou’s unique hot spring culture around keywords such as hot spring wellness, agricultural tourism, leisure vacation, showcasing the unique charm of Chenzhou as a hot spring city.
This warmth market uses the Internet-famous landmark--Changsha Chaozong Street as a medium to gather Chenzhou’s unique hot springs and 15 Changsha warmth brands, integrating hot spring wellness, food and drinking, intangible cultural heritage performance and art trends. It aims to build a warm cultural tourism festival, allowing tourists to feel the warmth of Chenzhou.
During the event, hot spring enterprises in Chenzhou will continue to launch characteristic hot spring products and preferential policies through online live streaming activities, warmly welcoming tourists around the country to experience Chenzhou’s characteristic cultural tourism products this winter.
At the same time, with the help of this event, the city government will continue to develop hot spring tourism, make the hot spring wellness industry stronger, cultivate and strengthen market entities, make it more famous as “a city of hot spring in China”, and help develop Chenzhou into a nationally-renowned hot spring wellness city.