Brief Introduction

Tsingtao Beer Co., Ltd. which was founded in 1903 is China’s oldest beer manufacturer. Tsingtao beer is one of the most famous Chinese beer brand worldwide, which has been sold for over 40 countries and regions. Concerned for domestic market, it established 50 beer factories and 3 malting plants in 17 provinces and cities of China. This kind of network greatly helps to form its national marketing network. Currently, its production capacity is about 5 million KL. Its brand value was accounted for 25.827 billion yuan, ranking the top place among other Chinese beer brands.

Tsingtao Beer (Chenzhou) Co., Ltd. was founded in February, 2000 in Chenzhou city which is famous as the backyard garden of Guangdong province, Hong Kong and Macau. Chenzhou city is also with very convenient transportation condition, great potential market, and great location and resource advantages. It is about 116,000 square meters for Tsingtao Beer (Chenzhou) Co., Ltd. The total assets of the company are around 167 million yuan, including 70 million yuan registered capital. Its annual production capacity is 100,000 tons. Now 300 employees serve for the company.

Products

Tsingtao Beer (Chenzhou) Co., Ltd. focuses on the production of Tsingtao beer and series products of the brand, including Tsingtao beer, Shanshui beer and some other brands. All the beer produced by Tsingtao Beer (Chenzhou) Co., Ltd. was followed with strict processes: selecting imported malt, high-quality rice and premium hops, matching with Dongjiang lake’s water (non-polluted, national secondary drinking water), and adopting advanced Tsingtao beer (over one-hundred history). Due to these procedures, all Tsingtao beer produced in Tsingtao Beer (Chenzhou) Co., Ltd. is with elegant taste and excellent quality, which becomes a popular product for consumers, especially in summer season.

Focusing on the development concept “to create a green and garden tourism-factory” and keeping the mission “to brew consumers’ favorite beer with passion and create joy to life”, Tsingtao Beer (Chenzhou) Co., Ltd. comprehensively implemented Tsingtao beer’s management mode and promoted some advanced management mechanisms as 5S, TPM, SOP, CPCPR, etc. successfully. At the meantime, ISO9001 quality management system, ISO14001 environmental management system, OHSAS18001 occupational health management system, and ISO22000 food safety and health management system were applied by Tsingtao Beer (Chenzhou) Co., Ltd., which enabled the company to be the first beer enterprise of Hunan province operated with the four management systems together.

Prospection

On the basis of current sound development trend of the company and good expectation of Hunan province’s beer market, Tsingtao Beer (Chenzhou) Co., Ltd. set its goal “to be a benchmark manufacturer in south China region- cost leadership, high quality, advanced culture, and employee satisfaction”. It would keep developing the national industry and leading Hunan province’s beer industry to be healthier, friendlier to environment, more fashionable and more ecological. It would fight for becoming the key production base of Tsingtao beer in Hunan province and becoming one of the key enterprises of Tsingtao Beer Group.