About LOGO

Tsingtao beer's present-day logo displays an image of Zhanqiao bridge, English Roman font “TSINGTAO” with assistive images and simplified Chinese characters “青岛啤酒”.

The main colors for the logo are red and blue. A blue sphere represents the earth, symbolizing Tsingtao Brewery’s international strategic objectives. Limpid water and golden wheat are encircled with the earth, symbolizing Tsingtao Brewery’s the high quality global sourcing of raw materials and the commitment for all consumers of its quality and value. The simplified lines of Zhanqiao bridge meet current consumers’ aesthetic tendency well.