Small Dongjiang River

The number of tourist was not just doubled but was unexpectedly increasing

“It is really a fairy tale dream world.” –a visitor from Changsha who visit Dongjiang lake for the first time thought himself falling into a dreaming natural painting. Though still in November, Chenzhou became so cold and rainy that nationwide visitors are attracted to visit Dongjiang lake, Doulvyan, Huangcao town, and some other famous scenic in Zixing, Chenzhou city.

The folk houses with white walls and black tiles are indistinct if seen from the fog on the river. Huangcao town, the start for Dongjiang drifting, is the main point to attract visitors. So autumn and winter are the tourist off-season for Huangcao town. But after finishing the Xiaoxiang style town project, Huangcao town shows a totally new image compared with earlier times. Many visitors come here in this autumn to enjoy the idyllic life, which is quite different from the passionate drifting in summer.

Thanks to the hot visit in autumn, the restaurants and supermarkets achieve good businesses, much better than earlier years.

It was surprised to Chen Qiong who is the manager of net marketing department of Dongjiang Lake Tourism Development Co., Ltd. to see such a sudden spurt of Dongjiang lake travelling. She said: “the number of tourist was not just doubled, but was unexpectedly increasing.” There are 20,000-50,000 tourists in this season in earlier years, but this year the number reach 120,000, which was hard to imagine.

Doulvyan

Visitors who came in the tourism festival bring not just the travelling popularity

Why does such kind of tourism spurt happen in this year during that tourist off-season? Chen Qiong considered that there were three reasons: tourism festival, scenic upgrading and reconstruction, and sound marketing work.

The 11th China Hunan International Tourism Festival & 2nd China Chenzhou International Leisure Tourism and Culture Festival, which was just closed, helped Zixing city reach such a summit of travelling. As it is introduced by Zixing citizens, it was an economy and culture gala in Zixing with the biggest scale. Thanks to this festival,Huangcao town, Bailang, Qingjiang and other small towns were improved greatly.

880 million yuan investment for 24 key projects enabled Zixing city to be upgraded with a complete new image. The human culture of tourism cultural street, nature and history elements, trackless train visiting of small Dongjiang, Xiaoxiang style of Huangcao town, unique lighting of Doulv karst cave, Zixing road, Dongjiang cultural square, etc., all of which greatly helped to upgrade Zixing travelling level.

Dongjiang Lake is becoming popular in the international tourism range. More than 100 domestic and international media, travelling businessmen from over 10 countries and areas like USA, Germany, Korea, etc. and visitors worldwide attended this festival. Meanwhile, Dongjiang lake reached a cooperation with famous scenic spots like Zhangjiajie, Rhine, hot springs in 26°northern latitude, and Lake Geneva, which greatly improved the international fame of Dongjiang lake.

After promoting the name card “enjoying water in Dongjiang Lake”, Zixing tourism encountered a spurt increasing during the Middle Autumn Day and National Day. 125,100 visitors from domestic and overseas were greeted there with total tourism value of 50 million yuan, up 269.25% and 168.36% respectively. Dongjiang Lake received 30756 visitors with the ticket income of 17.866 million yuan and boats income of 0.6596 million yuan, up 286.67%, 290.00% and 167.48% respectively.

This tourism festival helped Zixing gain not just popularity, but more funds, information and capitals as well. As it was introduced by the Mayor of Zixing city that besides hundred thousand visitors, more strategic investors were attracted to Zixing, which would be greatly helpful for promoting Zixing city’s further development.

Huangcao town

The most beautiful Watertown of China seems ready to come out

The structure for the first, second, third industry of Zixing city was 9:68:23 in the earlier stage, with a very low rate for tourism industry. According to the “twelfth five-year plan”, Zixing is trying to increase the third industry’s percentage by 30% with 10 billion yuan GDP and 0.5 billion yuan tax payment.

The tourism festival was just the beginning for Dongjiang lake’s further development to be “AAAAA” national scenic. Zixing started its great plan to improve Dongjiang Lake to be the international tourism scenic as the most Watertown of China.

When travelling in Dongjiang Lake, visitors would be drunk for the magnificent beauty of nature, and painters and photographers would be amazed for its harmonious and beautiful views without any decoration. Zixing people keeps thinking on how to attract more visitors with the connotation of water of Dongjiang Lake?

In order to give a good answer for this question, many professional experts were invited to visit Zixing and helped to show their ideas. Finally, the experts agreed that to reach the organic unification for Dongjiang lake development and protection, Zixing city has to follow the high-end plan and allow water to be the continuous power of Zixing’s industrial development.

Besides the traditional sightseeing travel, Zixing tourism turns to be the mixed sightseeing, leisure and vacation travel. Fang Nanling- Mayor of Zixing city said confidently to the reporters that “Zixing is working on the extension of the third industry and modern service industry including the special icing spring and hot spring. In the near future, visitors can enjoy both icing and hot spring in Zixing city. ”

“Now the city construction style is matched well with the tourism industry in Zixing city. Drifting scenic reconstruction, Doulv karast cave, Longjing valley, Dongjiang fogging viewing path, etc, enabled tourists to enjoy the leisure life once people entered into Dongjiang Lake.”