As stated on the leading group conference of Chenzhou city’s tourism industry which was held on March 19, 2015 that new progress of tourism industry should be gained under the New Normal. Qu Hai- Deputy Secretary of Chenzhou Municipal Party Committee and Mayor of Chenzhou City attended the conference.

It mainly discussed and studied the preparation work for 2015 China (Hunan) Red Tourism Cultural Festival & first China (Guidong) Fitness and Leisure Summer Festival ( short for the“red festival”) on the conference, and studied and allocated tourism work for this year there as well.

Concerned for the preparation work of the“red festival”, Qu Hai required that all departments should pay high attention on it with unified ideas and resultant forces; the solution for activities should be further perfected; the preparation work for the festival should be well handled economically and highlighted with the Chenzhou features and red elements; the construction and decoration work for halls, organization of programs, reception, and etc. should be paid closer attention to; the projects construction should be accelerated and promoted, and the management level on urban and projects management should be upgraded by seizing the chance of holding festivals; the propaganda work should be enhanced to popularize Chenzhou city’s abundant natural and cultural tourism resources and Chenzhou city’s image; series tourism projects should be marketed to attract more strategic investors; the overall coordination work should be enhanced by Chenzhou municipal and subordinate departments to serve for the preparation, capital collection, project marketing, and policies work of the festival.

Qu highly affirmed the progresses achieved on tourism industry in 2014. He also stated that the quality and benefit of Chenzhou’s tourism industry should be further upgraded. All work should be fully promoted via the upgrading of the industry. In 2015, the upgrading work should be highlighted to develop more tourism products and styles and meet different tourism demands; tourism brands should be established, series famous tourism landscapes should be cultivated, more favorable national policies should be obtained, pilot of establishment of national leisure zone should be gained, and the construction of international tourism destination should be accelerated; the exterior marketing work should be well handled, especially for further tourism promotion and marketing on the Pearl River Delta area; the reform and innovation should be highlighted to solve the narrow-neck problem for the improvement of tourism industry; the comprehensive tourism concept should be set up to enhance the cooperation with other cities; the group development should be promoted by introducing more strategic investors and cultivating leading tourism enterprises; more measures should be implemented and the tourism financing platforms should be innovated; the projects construction and investment attraction should be highlighted to promote the industrial transformation and promote projects construction, investment attraction and settlement along with the improvement of tourism industry; more strict management should be handled to grant the tourism market with safe and order condition; balance attention should be paid on current and long-term period to fulfill all the targets set for “twelfth five-year plan” and figure out the new plan for “thirteenth five-year”; and all the tourism festivals of 2015 should be carried out successfully with highlights and features.

Some municipal leaders of Chenzhou city attended the conference.