It was learned from U.S. magazine “Fortune”(Chinese version) that Tsingtao Beer, Alibaba, Lenovo, and etc. were enrolled in the list of 2013 “China’s most admired companies”. Tsingtao Beer was in the list for eight consecutive years. The reasons for Tsingtao Beer’s enrollment of this list were as follow: winning world’s appreciation with good quality, granting happy feeling to consumers with brand and creating a sustainable development with responsibility.

Good quality, long lasting brand life

“Rao is my roommate when I studied in Hamburg, Germany. This German guy was very proud of German beer for its most advanced machinery production techniques and best quality of the world. Though I couldn’t deny him, I still wanted fight back, so I bought him a can of Tsingtao beer. To my surprised, Rao poured the beer into a cup and made detailed notes on its clarity, hanging degree, etc. before drinking it. Ten minutes later, the boy said professionally that Tsingtao beer’s foam was pure white, rich with wheat scent, and tasted as German beer. ‘It was really nice!’ he finally confirmed. From then on, Rao became a big fan of Tsingtao beer.”

That was a story told by Wang Linqiang when he studied in Germany. The 110-year old Tsingtao beer’s good quality attracts more global fans and enables the brand to be with long lasting life.

Good brand, happy feeling for consumers

As considered by Tsingtao beer that brand is both company and consumers’ assets, so the company is responsible to operate the asset well to meet consumers’ demand and grant them with more joys. In order to implement this responsibility well, Tsingtao beer tried its best to communicate with consumers with different youthful ways.
CBA games, basketball cheerleaders, winemakers’blogs, London or German trip, online chatting, movie promotion, and many different ways were available for Tsingtao fans to find their favorite brand.

Thanks to these different platforms, people from worldwide are capable to enjoy Tsingtao beer and enjoy their happy time.

Responsibility, sustainable development

It was introduced by Bu Zhengfa- President of China Light Industry Association that as the representative of Chinese beer industry and famous international brand, Tsingtao beer keeps its good reputation and sustainable driving force with over 110 years development. The questionnaire of“China’s most admired companies”covered different aspects of a company, such as statue of its product and service, long-term investment value, corporate responsibility, innovation, quality of management, capacity on attracting and retaining talents, and etc. Tsingtao Beer won high scores on all the nine aspects.

Sharing results and growing up together with all employees, providing sustainable career development for employees, reaching win-win cooperation with all partners to form sustainable competitiveness, forging green industrial chain to upgrade its green development capacity, promoting the development of public welfare to practice its social responsibility, and other issues were carried out by Tsingtao Beer to share its joys and achievements with society and promote its sustainable development.

It was stated by some experts that from the list of “China’s most admired companies” we could learn that more enterprises provided excellent commercial cases for China in this economic transformation period with their increasing marketing effect, sustainable development trend and innovative brand influence. All of them became important brand examples of China in this transformation period.