When reporters arrived at Tsingtao Beer (Chenzhou) Co., Ltd., workers were busy in loading cargos. It was the peak season of beer, all workers worked hard to ensure sound productivity and marketing of the company. It was reported that total profit of the company hit 24.11 million yuan with an increase of 90%.

Concerned for the productivity, two bottled production lines and one canned production line were kept 24-hours operation from this April. According to the record, 13,978 tons of beer was produced in just this July, figuring a new monthly production record of the company. Concerned for the marketing, a new model called“C item project” was implemented by the company to involve all staffs of administration departments, rear services departments even general manager into the marketing issues. It was greatly helpful to expand the marketing channels and increase sales. It was reported that 56,000 KL beer was produced by the company in first seven months of 2013, up 20%; 57,000 KL beer was sold out by the company at the same time, up 28%; and the tax payment was amounted to 38.77 million yuan, up 31%. Both productivity and marketing were with sound situation in Tsingtao (Chenzhou).

It was learned that the first Chenzhou Tsingtao Beer Festival would be held in Zixing city from August 19- September 2, 2012 by this company. Currently, all preparation work was carried out well according to the time schedule.